Business Approach

Be clear about your target market.

If you don’t know exactly who your customers are, you won’t know what they want and how best to serve them. The biggest problem of most small businesses is they try to serve too large a market. Find a niche and own it. When you try to reach too many customers — or types of customers — you spread your resources too thin and your message gets fuzzy. Being dependent

What is Market Segmentation and How it Affects Economy?

Segmentation is the process of dividing a heterogeneous market into different homogeneous segments to facilitate the marketing of products in the target market. Market segmentation helps the marketers to formulate and implement relevant strategies to promote their products. A market segment consists of consumers who have similar choices, interests and preferences. They generally possess similar perceptions and are interested in buying similar products. Through a process of segmentation, firms can